Visual
Style Guide

If Inter is unavailable, use Open Sauce Sans as a direct substitute. Apply identical weight pairings and the same type scale.

Preferred moments

Always avoid

Website & product marketing

Sales decks

Print flyers

Using the uploaded images as visual direction—not as people or compositions to copy—create a photorealistic commercial lifestyle photograph for Abillio, a global platform that helps freelancers and companies manage invoicing, compliance, and international payments.

SCENE
Show one [SUBJECT: freelancer, creator, consultant, or global business operator] [ACTION: working on a laptop, checking a payment on a phone, reviewing an invoice, or calmly finishing a client task].

The person should feel capable, independent, optimistic, and relaxed. Use a natural, approachable expression rather than exaggerated excitement. Include one relevant device. Hands, fingers, screen edges, and device proportions must look anatomically and physically accurate.

COMPOSITION
Create a [ASPECT RATIO] marketing composition.

Position the subject in the [RIGHT / LEFT] 40–50% of the frame. Preserve generous, uncluttered negative space on the opposite side for Abillio headlines, calls to action, or product-interface overlays.

Keep the eyes near the upper third. Preserve the subject's hands and relevant device. Use a waist-up or three-quarter crop.

ART DIRECTION
High-end editorial commercial photography with the warmth of contemporary lifestyle photography and the clarity of a modern fintech campaign.

Use soft natural daylight or broad, diffused studio light. Preserve realistic skin texture, natural facial detail, accurate fabric texture, and believable shadows.

COLOR DIRECTION
Use a controlled Abillio-compatible palette:
– electric blue #2945FF as a small background or prop accent;
– deep navy #171E26 for dark environments;
– cyan #61D2DC for fresh studio backgrounds;
– white and soft cool gray for clean environments;
– one warm wardrobe or furniture color such as orange, yellow, blush pink, or muted coral.

ENVIRONMENT
Choose either:
1. a bright, minimal home workspace with pale walls, soft textiles, and subtle warm details; or
2. a clean studio environment with a seamless cyan, deep navy, white, or cool-gray background.

CAMERA AND FINISH
Professional full-frame commercial photography, natural perspective, approximately a 50 mm lens, moderate depth of field around f/4, sharp subject and device, soft background separation.

IMPORTANT EXCLUSIONS
Generate photography only. Do not add the Abillio logo, text, captions, interface graphics, charts, QR codes, watermarks, or invented brand names.

Avoid plastic skin, excessive beauty retouching, distorted anatomy, extra fingers, malformed devices, fake screen text, exaggerated laughter, staged handshakes, business suits, boardroom clichés, call-center imagery, crypto coins, money rain, glowing locks, neon cyberpunk effects, heavy HDR, or generic corporate-stock-photo posing.

Photorealistic high-end commercial lifestyle campaign photograph for a global freelancer payments and compliance platform, one [SUBJECT] [ACTION], capable optimistic relaxed expression, one realistic laptop or smartphone, contemporary [HOME WORKSPACE / MINIMAL STUDIO], natural posture, anatomically accurate hands and device, [WARM WARDROBE COLOR] clothing against a clean [CYAN / DEEP NAVY / SOFT WHITE] background, subtle electric-blue accents, subject positioned in the [RIGHT / LEFT] third, generous uncluttered negative space on the opposite side for marketing copy and product UI, eyes near the upper third, hands and device fully visible, soft directional daylight, realistic skin and fabric texture, sophisticated editorial fintech photography, natural color grading, full-frame camera, 50 mm lens, f/4, crisp subject with soft background separation, confident human and international mood --ar 16:9 --raw --s 75 --iw 1.25 --no text, letters, logos, brand names, interface graphics, watermarks, malformed hands, extra fingers, distorted devices, plastic skin, exaggerated laughter, business suits, handshakes, boardrooms, call centers, coins, money rain, crypto symbols, neon effects, heavy HDR

Generated examples

Use case: infographic-diagram. Create a finished premium 4:5 portrait social media explainer image for Abillio, in English. Original concept: a sculptural 3D API adapter, not a burger, food or exploded layers. Make it an exceptionally polished editorial fintech visual, with spacious layout, one strong hero object and legible typography.
Backdrop: seamless soft white / mist #EDEFF2 studio, broad diffused daylight, realistic soft shadows. Palette Brand Blue #2945FF, Deep Navy #171E26, white, brushed silver, small cyan #61D2DC accent only. Materials matte blue precision-machined housing, white ceramic service objects, subtle brushed-metal connectors; tactile photorealistic CGI, not flat icons or neon cyberpunk.
Layout: generous margins. Top headline in large bold Inter-style sans, left aligned, near black: "What is an API?" Second smaller line: "A connection that gets things done."
Middle hero: a compact premium electric-blue adapter hub clearly labelled "Abillio API" in clean white sans (ordinary lettering, do not invent a logo). At left a small white laptop / app window sculpture labelled "Your platform", joined by a beautifully curved navy cable to the hub. On right three separate neatly arranged white 3D service objects connect by blue cables to the same hub: a folded invoice document, a simple ID card with a checkmark, a bank payout card. Each has a clean label beside it, respectively "Invoicing", "Compliance", "Payouts". Ensure the objects and labels are large, not a tiny diagram. Use asymmetric composition with visual elegance and plenty of air. The adapter is the central hero, with the 3 services fanning out vertically on the right.
Above/below the platform-to-adapter connection, two distinct thin directional arrows: arrow toward adapter labelled "Requests", return arrow toward platform labelled "Results". This must clearly show two-way software communication, not electricity generation or money literally flowing through wires. No extra arrow labels.
Bottom separated from illustration with generous whitespace, exact copy in clear dark navy sans: "Your platform asks." then "Abillio handles invoicing, compliance and payouts." Footer in small but legible blue ordinary sans text "abill.io". No typeset imitation of the Abillio wordmark, no invented logos, no watermark. No claims about automatic universal compliance, no v2 future features. All exact text spelled correctly, avoid extra copy. Elegant sophisticated social explainer, not crowded corporate stock art.

Abillio

Abillio helps freelancers invoice clients globally and receive payouts without setting up their own company. It brings invoicing, payment collection, supporting documents, and payouts into one straightforward platform. Since 2021, more than 17,000 freelancers have used Abillio to send 38,876 invoices and receive over €22 million in payments across 170 countries.

Abillio PRO

Abillio PRO helps businesses onboard, manage, and pay independent contractors globally. It replaces fragmented invoicing and payment processes with structured onboarding, self-billing, consolidated payments, global payouts, and reporting support.

Always describe tax, compliance, currency, and payout availability as dependent on the relevant country and circumstances.

V2 App Design

Guidelines

Design language for the Abillio customer onboarding and dashboard experience. Outfit for clarity, Caveat for personality.